以创新性为导向的中国乡村旅游发展策略研究(英文)

编号 zgly0001409898

文献类型 期刊论文

文献题名 以创新性为导向的中国乡村旅游发展策略研究(英文)

作者 孙梅红 

作者单位 吉林农业大学经济管理学院 

母体文献 Journal of Landscape Research 

年卷期 2011年08期

年份 2011 

分类号 F320  F592 

关键词 Rural tourism  China  Innovation  Countermeasure 

文摘内容 Through reviewing development of China’s rural tourism industry, its history, scale, geographical distribution and development form was introduced briefly, and then motives of rural tourism development were analyzed from the perspectives of tourism industry restructuring, agricultural restructuring, economic foundation, time foundation and spiritual needs. Common problems in the present rural tourism development were proposed as:aggravated environment pollution, low-grade product and insufficient participatory contents, ineffective marketing means, and shortage of talents. In view of these problems, innovative development strategies of rural tourism industry were studied, and it was proposed that environmental pollution supervision should be enhanced from all aspects of developer, manager, tourist and government; diversified tourist products should be developed, such as participatory products for tourist experiencing public-spirited characters, obtaining knowledge of rural areas, renting Happy Farm, and taking wedding photos; various propagation means can be applied in marketing to enhance the brand building; training talents for rural tourism development in various means.