Communication and Innovation in Visual Communication Design

编号 zgly0001443771

文献类型 期刊论文

文献题名 Communication and Innovation in Visual Communication Design

作者 WANG Xiaofei 

作者单位 College of Art & Design  Nanjing Institute of Industry Technology 

母体文献 Journal of Landscape Research 

年卷期 2013年09期

年份 2013 

分类号 J524 

关键词 Communication  Innovation  Tradition  Aesthetic concept  Form 

文摘内容 Communication and innovation are two basic requirements of excellent visual communication designs.Foundations for the existence of both are contradictory,but also inseparable.The author proposes that innovation is to break traditions but not pursue total novelty,and design targets not only at communicating.On this basis,3 cases are used to expound that design is to explore the balance between communication and innovation.