花卉旅游的实证管理研究(英文)

编号 zgly0001409753

文献类型 期刊论文

文献题名 花卉旅游的实证管理研究(英文)

作者 高洪涛 

作者单位 许昌学院旅游文化资源规划与开发研究所 

母体文献 Journal of Landscape Research 

年卷期 2011年04期

年份 2011 

分类号 F326.13  F592 

关键词 Yanling flowers  Tourism  Empirical study  Management 

文摘内容 The paper had illustrated the construction of Yanling Famous Flowers and Trees Science Park and highlighted its important position as scalized,standardized and corporatization demonstration based on development of flower industry and basic condition of the park.Through interview and sample survey of flower enterprises,it concluded that the park had vigorous support from government,good service concept,strong consciousness for developing flowers tourism,and scaled development.And meantime,it pointed out three problems in park’s management which were problems about enterprise’s flower production characteristic,about the concept of farmers of land transference,and about enterprises.Finally,from the perspective of park’s management,it put forward some suggestions on flowers tourism development.In terms of flowers tourism development,it should enhance characterization,scale and standardization of enterprises production,explore diversified methods for land transference,and strengthen peasant-workers’ skill and thought training.In terms of supportive policy,it should intensify the park’s identification,pay attention to protection of ecological environment,create tourist products of local feature,enhance publicity and highlight participation and experience projects.