贵阳市黔灵山公园旅游主题形象重塑探析(英文)

编号 zgly0001409829

文献类型 期刊论文

文献题名 贵阳市黔灵山公园旅游主题形象重塑探析(英文)

作者 廖洪泉 

作者单位 安顺学院 

母体文献 Journal of Landscape Research 

年卷期 2011年05期

年份 2011 

分类号 TU986.5 

关键词 Qianling mountain  Tourism image  Problems  Influencing factor  Reform design 

文摘内容 By analyzing tourism image and its relevant concepts,tourism image was stressed as the core factor attracting the attention of tourists,and attention resources have already become precious economic resources.According to present tourism image of Qianling Mountain Park,problems and major influencing factors,it was found that its dominant tourism image was misoriented,its advantages were not fully demonstrated;its pillar image was not strong enough,tourism functional items were not properly arranged;secondary image was not given adequate attention.So it is imperative to remold the tourism image of Qianling Mountain Park.Based on the above analysis,reform principles were introduced,and influencing factors of its tourism image were analyzed from the perspectives of characteristics of tourist resources,perception and cognition of tourists,spatial competition of tourist sites,orientation and accessibility of tourist market.Furthermore,strategies for the reform design of tourism image of Qianling Mountain Park were summarized in view of the reform of its dominant image,pillar image and secondary image,and it was also stressed that well-coordinated planning and promotion was needed for popularizing the new image.