基于体验的民族村寨旅游产品设计——以贵州黔东南少数民族村寨为例(英文)

编号 zgly0001409769

文献类型 期刊论文

文献题名 基于体验的民族村寨旅游产品设计——以贵州黔东南少数民族村寨为例(英文)

作者 罗永常 

作者单位 凯里学院旅游与经济发展学院 

母体文献 Journal of Landscape Research 

年卷期 2011年03期

年份 2011 

分类号 F592.7 

关键词 Experience  National villages  Tourist products design  Southeast Guizhou 

文摘内容 On the basis of resources features of minority villages in Southeast Guizhou and tourists’ experience needs,the paper proposed that national villages would increasingly be the ideal destination of cultural experience tourism under the background of experience economy,and products design centering on experience need was the common problem confronted tourism development of national villages.Through analyzing four aspects of tourist resources which were natural ecology and pastoral scenery,tangible national culture,process and event national culture,and intangible culture,the paper proposed a general method for design of tourist products of national villages.The design should be conducted by following steps of theme extraction—image shaping—scene design—atmosphere creation—program arrangement—implication design—publicity marketing.It should establish brand image of tourist products of national villages,so as to help tourists realize image establishment—purchasing impulse—participation into interaction—profound experience—expectation achievement,and to constantly increase the attraction power of tourist products of national villages and comprehensive economic benefit of tourism.