Study on Further Development of Temples in the Mount Tai from the Perspective of Experience Economy

编号 zgly0001465568

文献类型 期刊论文

文献题名 Study on Further Development of Temples in the Mount Tai from the Perspective of Experience Economy

作者 CHEN Fangying 

作者单位 School of Tourism  Taishan University 

母体文献 Journal of Landscape Research 

年卷期 2014年Z6期

年份 2014 

分类号 F592.7 

关键词 Experience marketing  Temple  Mount Tai  Strategy 

文摘内容 From the perspective of experience economy, this paper proposed that traditional temple sightseeing has been unable to meet needs of tourists, temple cultural sites must pay more attention to visitors’ experience in tourism development. On the basis of analyzing characteristics of temple cultures in the Mount Tai and problems in its tourism development, strategies for the development of temple cultures in the Mount Tai were given from the perspective of experience economy.