基于TIS的旅游地形象塑造研究——以重庆磁器口古镇为例(英文)

编号 zgly0001390381

文献类型 期刊论文

文献题名 基于TIS的旅游地形象塑造研究——以重庆磁器口古镇为例(英文)

作者 钟玉锋  张汶伊 

作者单位 宜宾学院经济与管理学院  西南大学地理科学学院 

母体文献 Journal of Landscape Research 

年卷期 2010年07期

年份 2010 

分类号 F592.7 

关键词 TIS  Tourism destination  Image-building  Ciqikou 

文摘内容 This paper analyzed tourism resources in Ciqikou Town,summarized the town’s tourism status by using questionnaire survey method.Tourism status of Ciqikou Town showed as follows:the narrow range of target market,the low consumption level with young or middle age base,lack of international promoting activities with low recognition,frequently returning of tourists with high reputation and lack of distinctive characteristics.Although having good resources,specific image-building of tourism was still lacked in the town.To promote sustained and rapid development of tourism in Ciqikou Town,based on TIS(Tourism Image System),the author gave suggestions to image-building of Ciqikou Town from the following 3 aspects:MIS(Mind Identity System),BIS(Behavior Identity System) and VIS(Visual Identity System).