Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

编号 zgly0001465573

文献类型 期刊论文

文献题名 Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

作者 GUO Yingzhi  LI Xiaoming  WANG Qiulin 

作者单位 The Department of Tourism  Fudan University 

母体文献 Journal of Landscape Research 

年卷期 2014年Z1期

年份 2014 

分类号 G124  F592 

关键词 Cultural soft power  Brand culture  Protection  Inheritance  Development 

文摘内容 On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.