深圳国际园林花卉博览园运营模式转型研究(英文)

编号 zgly0001409835

文献类型 期刊论文

文献题名 深圳国际园林花卉博览园运营模式转型研究(英文)

作者 邹卓辉  李宗怀  代继松 

作者单位 深圳市公园管理中心 

母体文献 Journal of Landscape Research 

年卷期 2011年05期

年份 2011 

分类号 TU986.3 

关键词 Shenzhen International Landscape Flowers Exposition Park  Operation  Transformation 

文摘内容 After a brief review of construction and usage history of Shenzhen International Landscape Flowers Exposition Park,the paper had analyzed its operation mode and benefit perceptively during exhibition period and the period after exhibition before successful transformation.Based on relevant data,it could be known that the operation of exposition park had been reduced into a plight after exposition finished,and it revealed the necessity and urgency for transformation of operation mode.It has introduced in detail the transformation progress of three stages covering adjustment of operation,enterprises trusteeship and cooperation demonstration,and free open throughout more than 2 years.It had analyzed the reason why expected benefit hadn’t been achieved,and emphasized that the operation mode of the park should be with maximization of social benefit as the target and free open as the transformation form.It had been proved that free open could not only increase tourist capacity and obtain great social benefit,but also increase indirect economic income;finally change the vicious circle of operation plight.On this basis,characteristics of comprehensive park of exposition type had been concluded,so as to provide technical support and reference for holding horticultural exposition,launching construction and operation of comprehensive park of exposition type,and establishing national key park in the future.